People who want to make money online must build their brand. One of the ways to build your brand is to effectively use social media. There are many ways to do this, and there are different opinions on which social media platforms are the best ones to use. The truth of the matter is that Facebook and Twitter garner the most attention when it comes to promotion. However, one commonly overlooked social media platform is Tumblr.

Tumblr is a free blog resource. It allows you to not only create a blog about your favorite topic, but it provides easy navigational tools to explore what other people are interested in at the moment. There are several reasons why this is important. For one, you can get a sense for what people want to learn more about. Tumblr acts like Facebook in many ways, as you can leave comments and chat in much the same fashion. If you are planning to start a new blog, but you're stumped as to what topic to choose, explore Tumblr to see what is trending.

When you re-post someone's content and comment on it, then you become a part of the community. You need to build your online presence in order to get more people to view the content of your website. If you sit back and think that visitors will just fall into your lap, then you are destined for failure. You need to be proactive and develop as many relationships as possible.